content that connects

Here are just a few examples of the ways in which we connect brands with their audiences, customers, communities and members…

Case study: WHN? Magazine

BRIEF: To create Hyundai’s first-ever customer magazine to increase brand awareness and loyalty.

CREATIVE: Each issue of WHN? (short for What Happens Next?) focused on the world of innovation and great ideas. The magazine carried features on Hyundai’s products and innovations, as well as bespoke interviews and photo shoots with leading lights from the worlds of sport, music, art, fashion, film and technology.

The magazine quickly became a key part of Hyundai’s communications strategy, with the circulation doubling to a print run of 200,000 copies in the first 12 months.

case study: Blesma

BRIEF: To inform, entertain, and inspire a community of limbless ex-Service men and women.

CREATIVE: Blesma is a charity for injured ex-military personnel. The charity wanted to produce a special issue of its membership magazine.

More than 50 Members were photographed in studios across three cities along with the kit and equipment they hold dear: from scuba gear to homemade crampons, and from snowboards to motorbikes, not to mention horses, guide dogs and even a Paralympic torch.

Running to some 180 pages, the finished magazine stands as a snapshot in time, showcasing the journey Blesma has taken in assisting more than 62,000 injured veterans since WWI and, most importantly, highlighting the service and fortitude of the charity’s current members.